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Showcase is a Canadian English language Category A specialty channel owned by Shaw Media. The channel deals primarily in scripted television series and films and was well-known in its early years for featuring unconventional and often risqué programming. ==History== Licensed in 1994, Showcase was a venture between Alliance Communications (prior to its merger with Atlantis), the Canadian Broadcasting Corporation and a number of smaller independent Canadian producers, and was intended to be a showcase for "the best of independently-produced movies, drama, comedy and mini-series from Canada and around the world", with limited content from the United States.〔(CRTC Decision 94-280 )〕 It launched at midnight on January 1, 1995. When the network launched, it garnered some negative publicity due to a disclaimer that it would broadcast prior to reruns of older series. The disclaimer, which advised viewers to remember that "attitudes were not always the same as they are now" was applied to relatively recent programs such as ''Seeing Things''. Following media scorn and accusations of political correctness and being condescending to viewers, Showcase abandoned this form of disclaimer. Showcase later spawned two digital television services, the male-oriented Action (formerly Showcase Action) and the more female-oriented Showcase Diva (which was relaunched as a Canadian version of Lifetime in 2012). On December 19, 2006 Alliance Atlantis launched a high definition simulcast of Showcase.〔(Alliance Atlantis Launches High Definition Channels ) Broadcaster Magazine 2006-10-11〕 Only one HD feed, simulcasting the East feed, launched prior to the shutdown of the West feed. It is carried on all major Canadian television service providers. After several acquisitions over the years, Alliance Atlantis gained full control of Showcase. On January 18, 2008, a joint venture between Canwest and Goldman Sachs Capital Partners known as CW Media bought Alliance Atlantis and gained AAC's interest in Showcase. Following its acquisition by Canwest, the channel's new management felt that Showcase's adult programming was alienating viewers and advertisers. In August 2009, Showcase underwent a major rebranding, introducing a new programming lineup with a greater focus on hit dramas and films. Canwest executives hoped that the new lineup would make the channel more attractive to viewers and advertisers.〔 While Showcase continues to air a thematically broad range of drama programming, its most recent successes, especially in original programming, have been with science fiction and fantasy programming. In 2010, a new original series, the supernatural crime drama ''Lost Girl'', brought the channel its highest-rated series premiere ever with around 400,000 viewers. This was bested less than two years later by the debut of another original sci-fi series, ''Continuum'', which had an average audience of 900,000 viewers. On October 27, 2010, ownership changed again as Shaw Communications gained control of Showcase as a result of its acquisition of Canwest and Goldman Sachs' interest in CW Media.〔(Shaw Communications closes purchase of Canwest TV assets, rebrands as Shaw Media )〕〔(CRTC approves Shaw’s purchase of the Canwest Global television properties )〕 For the Fall 2013 season, Showcase unveiled a new tagline and branding campaign: "Character is Everything".〔(【引用サイトリンク】title=Character is Everything This Fall on Showcase )〕 The four-week marketing campaign was highlighted by promos narrated by characters from Showcase's series in first-person. An interactive website was created by Stitch Media. On it, viewers can create their own trailers for Showcase programming based their own character.〔(【引用サイトリンク】title="Character is Everything" Showcase Fall '13 Campaign )〕〔http://www.characteriseverything.ca/〕〔(【引用サイトリンク】title=Character is Everything )〕 To coincide with the campaign, Showcase tweaked some of its on-air graphics. On March 30, 2015, to commemorate the 20th anniversary of the network's launch, Showcase underwent a brand refresh, including a new logo — an updated version of the network's original logo, and a new slogan: "Beyond Ordinary".〔https://www.facebook.com/showcasedotca/photos/pb.57521976614.-2207520000.1427755210./10152694415356615/?type=3&theater〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Showcase (Canadian TV channel)」の詳細全文を読む スポンサード リンク
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